Established in 2000, the Qiaodan Sports Co, Ltd has , one of China's leading name-branded sports enterprise, mainly engaged in such activities as design, research and development, production and marketing of the Qiaodan Sports shoes, sports clothes and sports accessories .It ranks among the top 100 enterprises and among the top 30 tax- paid enterprises in Fujian Province.
Thanks to our first-class R & D team, internationally leading technology and equipment, strict and perfect quality control system and high-efficient sales network, the Qiaodan Brand and its product produced by our company have been recognized as a" well-known trademark" and " Chinese name-branded products "respectively. Our company has achieved an annual turnover of nearly RMB 4 billion yuan and a net profit of over RMB 0.6 billion yuan, establishing more than six thousand exclusive stores with 80 thousand employees over all across the country.
Since its establishment, our company has adhered to the development goal of creating the Chinese national sports brand, to the core values of "good faith, cooperation, innovation and share and has made every effort to create a healthier, more wonderful life style for Chinese consumers .With a professional design, research and development staff of 200 employees, it is striving to produce unique and excellent fashionable sports products for every sports-loving individual based on scientific campaigns and the fashion of the times. By producing jointly with the researchers from the Science and Research Institute of the State General Administration and adhering to the first-class materials and process, our company is committed to make sure that every product be favored and appraised by lots of consumers for its perfect materials, fine workmanship and excellent quality. In a long term, it has devoted to construction and development of sales channels, to implementation of a strict and standard management system for distributers, standardized modes of operation for exclusive stores and scientific network planning, realizing the optimization and upgrade of brand marketing system. At present, the Qiaodan Sports has set up a large-scale domestic marketing network, and its exclusive stores have covered 31 provinces, municipalities and autonomous regions.
Closely surrounding the product positioning and value orientation of the Qiaodan brands, the company has introduced the spirit of hard work and transcendence in sports competitions into its business culture promotion of products, and has further combined with the sports industry and strengthened the brand image of professional sports in many ways.
The Qiaodan Sports has jointly organized the Contest of" Qiaodan Cup" China Sports Equipment Design with the Association of China Fashion Designers since 2006.They have successfully held seven sessions, discovering lots of outstanding design talents for the improvement of the domestic sports equipment design level .
The Qiaodan Sports has cooperated with the CCTV to broadcast basketball events from 2008 to 2011.In 2008, the Qiaodan Sports established a strategic partnership with the China University Sports Association. It has become one partner and equipment sponsor of the Chinese delegation and the Russian Federation in the 24th and 25th World University Winter Sports Games and the 25th and 26th World University Summer Sports Games respectively, preparing champion equipment for the world university sports stars.
From 2009 to 2010, the Qiaodan Spots has succeeded in signing contracts with the Olympic Committee of Mongolia, Kazakhstan and Turkmenistan and has become an IOC partner of the three countries respectively. It has been well-known in the 2011 Guangzhou Asian Sports Games and the 2012 London Olympics Games.
In 2011, the Qiaodan Sports became the world's top official partner of the Lanzhou International Marathon match and the Zhuhai International Marathon match respectively.
In 2011, the Qiaodan Sports became the senior partner and equipment supplier of the twelfth Winter Sports Games in China.
In June, 2011, Chuck Hayes, a NBA star and captain of the rocket team, was officially appointed as the official spokesman of the Qiaodan Sports.
Since 2007, the Qiaodan Sports has donated billions of dollars to sponsor domestic and international large-scale sports games, which provides a strong impetus to the development of sports.
While shaping the professional brand image, the Qiaodan Sports adheres to support and investment in the career of social welfare. In May, 2008, it donated over RMB 500 million yuan to aid the area of Sichuan earthquake disaster ; in July , it presented RMB 10 million yuan to jointly establish the " Project Hope. The Qiaodan Happy Sports Funds "with the China Youth Development Foundation, providing sports equipment for more than 100 Hope primary schools. In 2011s, it invested another RMB 10 million yuan to care for and improve the growth and development of Chinese adolescents, as well as the physical and spiritual development of the assisted students, making every child to enjoy the happy sports. Up till now, it has totally donated over RMB 60 million yuan, highly appraised by all sectors of the society and establishing a good public image.
The Qiaodan Sports has developed based on the fertile soil of China's flourishing sports career, and the expansion of the Qiaodan Sports will also promote the progress of China's sports career. The future Qiaodan Sports will, with China's economic fast development, usher in the new opportunities to develop, and sail far in the innovation tide of the era. To achieve its goal of becoming China's most influential sports brand, it will move forward, and join hands with partners to create the brilliance of China’s sports industry.