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喬丹體育介紹

     喬丹體育股份有限公司成立於2000年,主要從事喬丹品牌運動鞋、運動服裝及運動配飾的設計、研發、生產和銷售,是中國領先的體育用品品牌企業,福建省百強企業和福建省納稅前三十強企業。

 


     公司擁有行業一流的研發團隊,國際領先的技術裝備,嚴格完善的質控體系和運營高效的銷售網路,喬丹品牌和產品先後被認定為“馳名商標”和“中國名牌產品”。

 


     公司實現年銷售收入近40億元,淨利潤超6億元,在全國各地開設的品牌專賣店超過6000家,相關從業人員8萬余人。


     公司自設立以來堅持以打造中國民族體育品牌為發展目標,以“誠信、協作、創新、共用”為企業核心價值觀,致力於為中國消費者創造更加健康、美好的生活方式。公司擁有200多人的專業設計研發團隊,以科學運動為基礎,兼具時代潮流,為每一位熱愛運動的人士打造出別具一格、卓爾不群的時尚運動產品。

 


     公司力邀國家體育總局科學研究所聯合監製,堅持採用一流水準的材料和工藝,確保每一件產品達到選料考究、做工精細、品質優秀,從而深受廣大消費者青睞和讚譽。

 


     公司長期致力於銷售管道的構建和拓展,運行嚴格規範的經銷商管理制度、標準化的專賣店運作模式和科學的網點規劃佈局,實現了品牌行銷系統的優化和提升。目前,喬丹體育已在國內建立了具有較大規模的行銷網路,品牌專賣店鋪已經覆蓋全國31個省、直轄市和自治區。

 


 

     公司緊密圍繞喬丹品牌的產品定位和價值趨向,將體育競技中的拼搏和超越精神融入到公司的經營文化和產品推廣中,通過多種方式加強與體育產業的聯合,強化專業競技運動的品牌形象。
 

 


     2006年至2016年,喬丹體育攜手中國服裝設計師協會,共同舉辦“喬丹杯”中國運動裝備設計大賽,至今已成功舉辦了七屆,為促進國內運動裝備設計水準的提高挖掘了大批優秀的設計人才;
 

 


目前喬丹體育累計捐贈達6000余萬元,贏得了社會各界的一致好評,樹立了良好的公眾形象。

 


 


     2009-2010年,喬丹體育成功簽約蒙古、哈薩克斯坦、土庫曼斯坦三國奧會,成為三個國家奧會的合作夥伴,在2011年廣州亞運會上和2012年倫敦奧運會賽場上大放異彩;

 


 喬丹體育與中國大學生體育協會結成戰略合作夥伴,

 


     喬丹連續成為第24、25屆世界大學生冬季運動會、第25、26屆世界大學生夏季運動會中國代表團、俄羅斯代表團合作夥伴及裝備贊助商,為世界大學生體育明星打造冠軍裝備;

 

 

 

 

 

 

 

 

 

     自2007年起,喬丹體育累計捐贈數億元,贊助國內外大型運動會,有力的推動了體育事業的發展。
 

 

2011年6月, NBA球星火箭隊隊長查克•海耶斯正式成為喬丹體育旗下官方形象代言人;  

 


2011年,喬丹體育成為蘭州國際馬拉松賽、珠海國際馬拉松賽全球頂級官方合作夥伴;  
 

 


2008年5月,喬丹體育捐資500余萬元,援助四川地震災區抗擊災害;
 

 

 

     2008年7月,喬丹體育斥資1000萬元攜手中國青少年發展基金會共同成立“希望工程•喬丹快樂體育基金”,向超過100所希望小學提供體育器材;

 

 

 

2011年,喬丹體育成為中華人民共和國第十二屆冬季運動會高級合作夥伴及裝備合作夥伴;

 

北京新闻发布会

 

在塑造專業品牌形象的同時,喬丹體育堅持對社會公益事業的支持和投入。

 


     2008年7月,喬丹體育斥資1000萬元攜手中國青少年發展基金會共同成立“希望工程•喬丹快樂體育基金”,向超過100所希望小學提供體育器材;2011年喬丹體育再次投入1000萬元,持續關注和幫助中國青少年的成長和發展,關注受助學生身心靈方面的發展,讓每一個孩子都能享受快樂運動。

 


成长计划观摩课

乔丹大运会运动营


2008至2011年,喬丹體育連續四年成為中央電視臺籃球賽事轉播合作夥伴;
 

 

     中國體育事業的蓬勃發展是喬丹體育成長的沃土,而喬丹體育的壯大也必將推動中國體育事業的進步。未來的喬丹體育,將伴隨著中國經濟的騰飛,迎來新的發展機遇,在時代的創新大潮中揚帆遠航,向著“成為中國最具影響力的體育用品品牌”的目標不斷前行,與合作夥伴攜手共鑄中國體育事業的輝煌。


 

 Company Profile


     Established in 2000, the Qiaodan Sports Co, Ltd  has , one of China's leading name-branded sports enterprise, mainly engaged in such activities as design, research and development, production and marketing of the Qiaodan Sports shoes, sports clothes and sports accessories .It ranks among the top 100 enterprises and among the top 30 tax- paid enterprises in Fujian Province.

 

     Thanks to our first-class R & D team, internationally leading technology and equipment, strict and perfect quality control system and high-efficient sales network, the Qiaodan Brand and its product produced by our company have been recognized as a" well-known trademark" and " Chinese name-branded products "respectively. Our company has achieved an annual turnover of nearly RMB 4 billion yuan and a net profit of over RMB 0.6 billion yuan, establishing more than six thousand exclusive stores with 80 thousand employees over all across the country.


     Since its establishment, our company has adhered to the development goal of creating the Chinese national sports brand, to the core values of "good faith, cooperation, innovation and share and has made every effort to create a healthier, more wonderful life style for Chinese consumers .With a professional design, research and development staff of 200 employees, it is striving to produce unique and excellent fashionable sports products for every sports-loving individual based on scientific campaigns and the fashion of the times. By producing jointly with the researchers from the Science and Research Institute of the State General Administration and adhering to the first-class materials and process, our company is committed to make sure that every product be favored and appraised by lots of consumers for its perfect materials, fine workmanship and excellent quality. In a long term, it has devoted to construction and development of sales channels, to implementation of a strict and standard management system for distributers, standardized modes of operation for exclusive stores and scientific network planning, realizing the optimization and upgrade of brand marketing system. At present, the Qiaodan Sports has set up a large-scale domestic marketing network, and its exclusive stores have covered 31 provinces, municipalities and autonomous regions.


     Closely surrounding the product positioning and value orientation of the Qiaodan brands, the company has introduced the spirit of hard work and transcendence in sports competitions into its business culture promotion of products, and has further combined with the sports industry and strengthened the brand image of professional sports in many ways.


     The Qiaodan Sports has jointly organized the Contest of" Qiaodan Cup" China Sports Equipment Design with the Association of China Fashion Designers since 2006.They have successfully held seven sessions, discovering lots of outstanding design talents for the improvement of the domestic sports equipment design level .

 

     The Qiaodan Sports has cooperated with the CCTV to broadcast basketball events from 2008 to 2011.In 2008, the Qiaodan Sports established a strategic partnership with the China University Sports Association. It has become one partner and equipment sponsor of the Chinese delegation and the Russian Federation in the 24th and 25th World University Winter Sports Games and the 25th and 26th World University Summer Sports Games respectively, preparing champion equipment for the world university sports stars.

 

     From 2009 to 2010, the Qiaodan Spots has succeeded in signing contracts with the Olympic Committee of Mongolia, Kazakhstan and Turkmenistan and has become an IOC partner of the three countries respectively. It has been well-known in the 2011 Guangzhou Asian Sports Games and the 2012 London Olympics Games.


     In 2011, the Qiaodan Sports became the world's top official partner of the Lanzhou International Marathon match and the Zhuhai International Marathon match respectively.

     In 2011, the Qiaodan Sports became the senior partner and equipment supplier of the twelfth Winter Sports Games in China.
     In June, 2011, Chuck Hayes, a NBA star and captain of the rocket team, was officially appointed as the official spokesman of the Qiaodan Sports.
     Since 2007, the Qiaodan Sports has donated billions of dollars to sponsor domestic and international large-scale sports games, which provides a strong impetus to the development of sports.

 

     While shaping the professional brand image, the Qiaodan Sports adheres to support and investment in the career of social welfare. In May, 2008, it donated over RMB 500 million yuan to aid the area of Sichuan earthquake disaster ; in July , it presented RMB 10 million yuan to jointly establish the " Project Hope. The Qiaodan Happy Sports Funds "with the China Youth Development Foundation, providing sports equipment for more than 100 Hope primary schools. In 2011s, it invested another RMB 10 million yuan to care for and improve the growth and development of Chinese adolescents, as well as the physical and spiritual development of the assisted students, making every child to enjoy the happy sports. Up till now, it has totally donated over RMB 60 million yuan, highly appraised by all sectors of the society and establishing a good public image.

  
     The Qiaodan Sports has developed based on the fertile soil of China's flourishing sports career, and the expansion of the Qiaodan Sports will also promote the progress of China's sports career. The future Qiaodan Sports will, with China's economic fast development, usher in the new opportunities to develop, and sail far in the innovation tide of the era. To achieve its goal of becoming China's most influential sports brand, it will move forward, and join hands with partners to create the brilliance of China’s sports industry.